Shopper well being and hygiene merchandise big Reckitt Benckiser Group PLC (RB) has known as for a inventive pitch for its condom model Durex in India.
Havas Worldwide is the incumbent company, having been on Reckitt’s roster since 2014. Havas declined to remark when requested in the event that they’re collaborating within the ongoing pitch, however Marketing campaign’s sources have instructed us that the company is partaking. Marketing campaign India has additionally realized from sources near the state of affairs that the nation’s different big-ticket businesses (selective in quantity) are at present pitching.
Marketing campaign additionally understands that as a part of the method, the invited businesses have been issued a short by the model and requested to pitch offline, with the candidates requested to current their concepts in-person.
Durex collaborates with a number of world companions in each inventive and media sectors. This contains ongoing partnerships with Havas and their Singapore-based inventive company BLKJ Havas, Durian in Hong Kong, and VaynerMedia. In 2023, Durex assigned the worldwide media transient for Europe and the US to McCann and its affiliated company, MRM.
Based in 1929, Durex, identified for its condoms and private lubricants, is a part of Reckitt Benckiser’s portfolio—a British multinational headquartered in Slough, United Kingdom. Durex’s vary of merchandise have been first rolled out in India in 1997.
Marketing campaign India has reached out to Durex for remark.
Extra because the story develops.
This story has been up to date to replicate Havas’ participation within the pitch.