Founder and CEOMedia OutReach NewswireHong Kong SAR
The seven years Jennifer Kok spent main gross sales for PRNewswire and Cision left her pissed off.
Seeing the shortcomings of those international corporations to fulfill the wants of the PR business, Kok based MediaOutReach Newswire as an genuine service that helps PR professionals to attain 4 clear targets: Distribute their launch to journalists to generate write-ups and construct media relations; provide assured on-line information posting on actual media; present multi-format post-release reviews with clear KPI measurements; and supply insights into what number of journalists considered their launch by publication and by nation.
Kok self-funded the enterprise utilizing her personal capital and enterprise acumen to construct a proprietary SAAS know-how platform.
Beginning with zero media belongings, she constructed a database that now contains greater than 140,000 journalists masking 65,000 publications throughout 400-plus commerce classes, and established media partnerships with greater than 600 on-line media shops.
Media OutReach helps newswires from North America, Europe, Africa and Center East distribute their purchasers’ releases on the Media OutReach international community. It’s now the market chief in Hong Kong, and Kok is eyeing for it to change into the main newswire in every nation the place they’ve an area workplace.
Kok additionally addressed the lacunae of measuring effectiveness of PR campaigns and not too long ago launched the business’s first ‘Press Launch Distribution Marketing campaign Intelligence’, that helps companies and communications professionals achieve insights into the effectiveness of their campaigns on parameters akin to efficiency over chosen time, variety of write-ups by journalists by publication and nation. It additionally contains what number of journalists opened the discharge by nation (important for purchasers who handle multi-country communications). The company has expanded its footprint in Thailand, the corporate’s eighth workplace in Asia.
Entrepreneurship is a lonely journey recognized solely to those that have walked the trail, and it’s with this spirit that Kok helps and mentors entrepreneurs by advising them on enterprise course and reviewing methods for progress. Her ardour for philanthropy focuses on training and poverty.
Kok is a supporter of the Asian College for Girls in Bangladesh that gives free training to girls from underprivileged and war-torn communities. She additionally personally funds the training of 60 boys and 20 mixed-gender youths in Nepal.