Piyush Pandey, former international chief artistic officer at Ogilvy, is the recipient of the ‘Created for Creatives LIA Legend Award’. He’ll settle for this award on 1st October at Las Vegas within the presence of London Worldwide Awards (LIA) jurors, onsite Artistic LIAisons attendees and audio system, in addition to the worldwide press.
Pandey is the second artistic individual to be bestowed this award by LIA. The primary recipient was Mark Tutssel, former international chief artistic officer of Leo Burnett Worldwide and artistic chairman of Publicis Communications.
Based on the organisers, the LIA Legend Award is given to an trade chief, previous or current, who by means of their expertise, imaginative and prescient, and generosity has demonstrated excellent creativity. These relentless mavericks ought to have displayed their dedication to construct up the artistic trade by means of their indefatigable creations and talent to mentor others.
Barbara Levy, president of LIA, stated, “We search for somebody who has reshaped the trade for the higher. Greater than that, it should be somebody who not solely has a wealth of information and expertise, however generously shares it with rising expertise.”
She added that Pandey has formed Indian promoting, in addition to, gifted his data to the worldwide promoting world. “Like all promoting legends, it’s his work that tells one of the best story. Pandey epitomises all of the qualities David Ogilvy stated nice leaders ought to possess—bravery, idealism, curiosity, playfulness, candour, instinct, free-spiritedness and persistence,” she said.
LIA described Pandey as the person who put Indian promoting on the world map. Terry Savage, LIA chairman, said, “In giving this award to Pandey, we recognise somebody who has brazenly given again to others in a unprecedented means. Over and above that, he has been a job mannequin, inspiration and artistic champion to so many individuals, individuals who comply with his achievements and due to this have gone on their very own artistic journey.”
Accepting the honour, Pandey stated, “I’m really delighted and humbled to be the recipient of this award. I consider that my success relies on loads of group members. Like cricket, even one of the best participant can not win alone. I’ve succeeded to no matter extent due to a tremendous group; every a rock-star and so they make me look good.”
Pandey joined Ogilvy & Mather in 1982 and was later appointed as Ogilvy India’s govt chairman in 2004 and served as international chief artistic officer for twenty years. In January this yr, he moved into an advisory position.
The advert man has been bestowed with a number of awards over time, together with the Padma Shri in 2016, which is likely one of the highest civilian awards within the nation. He’s additionally the mind behind widespread advert campaigns for manufacturers together with Fevicol, Asian Paints, Cadbury Dairy Milk and Vodafone.