Newest section of the marketing campaign showcases the town’s distinctive appeal as a summer season vacation spot by means of participating tales
Marketing campaign highlights seaside locations, indoor sights, waterparks, distinctive resorts and family-friendly actions this season
A brand new section of the #DubaiDestinations marketing campaign is inviting residents and guests to create unforgettable reminiscences this summer season by exploring Dubai’s vibrant choices and discovering a variety of fascinating experiences and actions.
A celebration of the town’s distinctive enchantment throughout all seasons, the #DubaiDestinations marketing campaign seeks to highlight the town’s top-rated sights, with an emphasis on the distinctive experiences that set the emirate aside as one of many world’s most fascinating locations. The collaborative marketing campaign, carried out by Model Dubai, the inventive arm of the Authorities of Dubai Media Workplace (GDMO), harnesses the ability of storytelling to additional elevate the town’s profile as a number one world vacation spot.
The newest section of the marketing campaign will seize the essence of Dubai as a novel summer season vacation spot by specializing in seaside locations, waterparks, indoor actions, and splendid resort swimming pools, highlighting the town’s numerous vary of experiences that cater to the tastes and pursuits of individuals of all ages and nationalities.
The present season of the #DubaiDestinations marketing campaign additionally brings collectively a variety of private and non-private sector stakeholders to showcase the emirate’s numerous thrilling experiences.
Shaima Al Suwaidi, Director of Model Dubai, mentioned: “This section of the #DubaiDestinations marketing campaign aligns with the imaginative and prescient of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to rework the emirate into the world’s greatest metropolis to stay and go to. By showcasing Dubai’s vibrant summer season choices, we aren’t solely highlighting its distinctive appeal but additionally reaffirming our dedication to elevating Dubai’s profile as a metropolis that provides unparalleled experiences for each residents and vacationers. With the help of presidency entities, trade stakeholders from the private and non-private sectors, and the inventive media group, the marketing campaign will make clear distinctive locations, hidden gems, and thrilling actions that make Dubai one of many world’s hottest locations. Our objective is to make sure that everybody can expertise the wonder, pleasure, and heat that outline Dubai, fostering a deeper reference to the town and its choices.”
By way of participating and interactive content material, the marketing campaign will highlight Dubai’s gorgeous seashores and water actions, that includes well-liked spots comparable to Dubai Women Membership, Bluwaters, Dubai Marina, Jumeirah Seaside Residence, The Seaside, Jumeirah, Al Mamzar Park, and the distinctive Night time Seaside expertise.
For these in search of indoor adventures, the marketing campaign will spotlight sights like Ski Dubai, Aya Universe, Chaos Karts, and an array of procuring malls together with Mall of the Emirates, Dubai Mall, and Mirdif Metropolis Centre. Guests may also get pleasure from distinctive experiences at Deep Dive Dubai, numerous sports activities courts, theme parks comparable to IMG Worlds of Journey and LEGOLAND, Air Maniax, indoor skydiving at iFly Dubai, The Inexperienced Planet, and KidZania.
Dubai’s well-known waterparks may also be featured prominently, together with LEGOLAND Water Park at Dubai Parks and Resorts, Wild Wadi, and Aquaventure Waterpark at Atlantis, The Palm.
The marketing campaign may also spotlight Dubai’s luxurious resort swimming pools, from infinity swimming pools and rooftop swimming pools to personal swimming pools and people with breathtaking views, providing the proper retreat from the summer season warmth.
Upcoming #DubaiDestinations guides, set to be launched by Model Dubai in the course of the marketing campaign, will assist folks uncover many sights within the emirate overlaying thrilling summer season and weekend actions, seaside eating choices, and different companies working thrilling programmes in the course of the season. From top-rated summer season camps for youngsters to thrilling water actions, enchanting staycations and indoor hotspots, these guides function distinctive sources for exploring the most effective of Dubai in the course of the summer season season.
Moreover, the marketing campaign will highlight distinctive homegrown companies from the ‘Proudly from Dubai’ community, an initiative launched by Model Dubai to focus on the success tales of companies born and initiated in Dubai.
Model Dubai may also be partnering with a number of content material creators and influencers to develop movies and promotional content material that spotlight the highest actions, experiences and occasions within the metropolis and the place to search out them. The newest section of the #DubaiDestinations marketing campaign, which coincides with Dubai Summer season Surprises, is being rolled out over digital, broadcast, print and out of doors media to make sure it reaches massive sections of native and worldwide audiences.
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