Ryan Cheung
CEOPressLogicHong Kong
As a younger entrepreneur within the adtech world, Ryan Cheung’s stand up the ranks is a bit of unconventional. His profession kicked off at Commerzbank AG the place he targeted on gross sales of fairness markets and commodities. Then, at Leonteq, he led the product options workforce for Larger China establishments. In 2016, he made the daring step of carving out his personal journey by way of PressLogic, a agency that goals to ‘revolutionise adtech’ via data-driven tech options and content material advertising and marketing.
In simply over eight years, the corporate has expanded its footprint throughout Hong Kong, Taiwan, Singapore, Malaysia, Korea, and India. This speaks volumes about Cheung’s visionary mindset and tolerance of danger. However how precisely was he capable of set PressLogic aside amongst a sea of selling and tech giants?
One tactic is product innovation. In 2016, when social media was nonetheless in an early part of data-driven options, Cheung helped to implement proprietary tech to analyse social-media developments. This positioned PressLogic forward of its opponents and set a regular inside the firm. This showcase of innovation propelled it to be admitted to Hong Kong Science & Expertise Park’s Elite Program with funding as much as HK$21.5 million (US$2.8 million) and an opportunity to place the corporate on a world stage.
As a frontrunner, Cheung isn’t afraid to roll up his sleeves. He meets with shoppers every day to raised perceive the market and makes use of suggestions as enchancment markers. Final yr, he spent three months appearing as a salesman by assembly shoppers and understanding their wants. This led to the securement of offers from F&B chains and beauty manufacturers in Hong Kong, and most significantly, allowed him to raised practice his gross sales workforce.
Cheung’s personal invention, MediaLens, an AI SaaS platform to unlock viral content material potential and maximise ROI, has allowed PressLogic to grow to be extra operationally efficient. And to make sure that he’s not gatekeeping information, he supplies trade experiences generated by MediaLens with the hope of fostering a extra knowledgeable advertising and marketing neighborhood in Hong Kong. Appropriately, MediaLens picked up a Certificates of Benefit on the Hong Kong ICT Awards final yr.
