After one 12 months at Dentsu China, CEO Chun Yin Mak is stepping down and might be changed by Guang Cui—who at present serves as CEO of Dentsu Inventive China— efficient 27 September.
Cui’s newest position marks his ninth promotion since becoming a member of Dentsu in 2004 as a strategic planner. A 20-year veteran of the trade, Cui’s profession at Dentsu consists of roles as chief enterprise officer of Dentsu Inventive China and CEO of Dentsu Inventive China Beijing. On September 5, Dentsu introduced a collection of management adjustments in China—together with Cui’s promotion to CEO of Dentsu Inventive China. Different key appointments included Richard Frampton as chief technique officer, Tommy Li as CEO of Dentsu Media China, and Ami Qian within the newly created position of chief transformation and advertising and marketing officer. On the time, Mak described the adjustments as a step in direction of a “new chapter” for the corporate.
Mak was appointed to the position of CEO in August 2023. Earlier than becoming a member of Dentsu, he served as managing associate of enterprise transformation providers for APAC at IBM Consulting—the place he spent a complete of 17 years. His 25-year profession has been based totally in Larger China and Asia Pacific, with an preliminary seven-year stint in North America at Accenture. At Dentsu, Mak additionally served as Merkle’s president for APAC, however the Group has not but named a successor for this position.
In keeping with Dentsu, Mak joined with a transparent mandate to supervise the transition of the China enterprise. Whereas the company didn’t disclose the explanation for his departure, it acknowledged that “in settlement with the administration crew, Chun has determined to depart Dentsu on the finish of September 2024.”
Commenting on the appointment of Guang Cui as Mak’s successor, Jennifer Tang, CEO of Larger North Asia and Taiwan, acknowledged: “Guang Cui’s promotion marks an thrilling and pure development for Dentsu China. As CEO of China, his management might be instrumental in steering Dentsu in direction of turning into a dominant drive within the area and guaranteeing continuity and confidence as we embark on our subsequent section of development technique.”
Tang additionally expressed her gratitude for Mak’s contributions stating, “We’d additionally like to increase our deep appreciation to Chun, for his dedication and management in efficiently resetting and remodeling the enterprise for a future-ready mannequin. With this essential first stage of transformation efficiently accomplished, we respect and assist his determination to pursue new alternatives exterior of Dentsu and we want him continued success in his future endeavours.”
Because the incoming CEO, Cui shared his imaginative and prescient for Dentsu China, saying: “I’m honoured to step into this position at such a pivotal second for Dentsu China. My objective is to construct on the strong foundations laid by Chun and lead our groups to new heights of success.”
China isn’t the one market affected by management adjustments at Dentsu this 12 months. In April, Dentsu ANZ underwent a big restructuring that led to the exit of key executives, together with Media CEO Danny Bass and Merkle CEO Steve Yurisich—together with the reported lack of a minimum of 50 roles—as reported by Marketing campaign on the time. In keeping with Dentsu, the restructuring aimed to create a “new and simplified mannequin to create significant development for shoppers” throughout its company manufacturers in Australia and New Zealand. As a part of the adjustments, chief consumer officer Fiona Johnston was appointed to guide a brand new vertical known as consumer counsel and business vertical, whereas Kirsty Muddle, CEO of Dentsu Inventive, took on tasks for ‘product and practices’ throughout ANZ.
In August, Dentsu reported a 0.2% natural income improve for H1 2024, however APAC excluding Japan noticed a 6.6% decline resulting from consumer losses and challenges in Australia, with some restoration in Thailand and Indonesia.