Past the hues of colors, the scent of gulaal, and the sweetness of thandai, gujiyas and jalebis the essence of Holi lies in a jubilant celebration of inclusivity, pleasure, and enthusiasm. This 12 months too, manufacturers return to this vivacious pageant, looking for to forge engagement and connections with their audiences because the pageant of colors turns into their canvas to color their narratives with vibrant strokes that goal to seize the spirit of the pageant.
Right here’s a roundup of among the Holi campaigns of 2024 that goal to unfold the infectious vibe and temper of togetherness with vibrant hues of creativeness. As at all times we go in alphabetical order:
Coke Studio Bharat
Originating from a bhajan, ‘Holi Re Rasiya’ Boke Studio Bharat reimagines and recreates a symphony the place excessive power beats meet the authenticity of traditional folks devices to create the right festive tune. That includes a a line-up of creators together with Maithili Thakur, Seedhe Maut, Saloni Gaur, Sonal Devraj, and extra, the monitor elevates festive celebrations to new heights with a dynamic fusion of music and custom to showcase the pageant celebrated by folks from all walks of life as they groove to the Holi anthem.
Crocs
To have a good time the vibrancy of Holi, the Crocs marketing campaign #ComeAsYouAre embraces the spirit of individuality and self-expression. Conceptualised and produced by Supari Studios and that includes its new model ambassadors Vedang Raina and Rasha Thadani, the movie is a spirited celebration of the youthful enjoyable and pleasure the pageant epitomises in an city setting with spontaneous pranks and dance-offs including to the general merriment.
Fortune
Adani Wilmar’s newest marketing campaign for Fortune Meals, ‘Holi ke rang, Fortune ke sang,’ embraces the colourful spirit of the pageant, resonating deeply inside the Hindi-speaking market. Crafted by Ogilvy India, the 70-second movie captures the joyful essence of Holi, transitioning seamlessly from energetic avenue revelries to the kitchen. The movie highlights the preparation of conventional, mouthwatering Holi delicacies, symbolising their integral position within the festivities of Indian households.
Home of McDowell’s Soda
The Home of McDowell’s Soda Holi marketing campaign has a remix rendition of the Bollywood traditional ‘Rang barse’ setting the festive temper. The movie, that includes singer King, encapsulates the model’s essence of ‘Yaaron Waali Baat’ via a story that illustrates the energy of friendship in embracing authenticity, nurturing connections and a sense of belonging.
Shisen Fox
Whereas Holi is a time of festivity, it is essential to recognise that many conventional colors used can comprise dangerous chemical compounds, particularly posing dangers to the eyes. With this in thoughts, Shisen Fox advocates for warning via its advert. The advert, conceptualised by Glad U Got here, commences with a energetic montage that includes pals sporting Shisen Fox sun shades, transitioning into playful splashes of color on their faces, in the end delivering the message to play protected.
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