Spikes Asia unveils its 2024 Creativity Report | Information

Spikes Asia, APAC’s main platform for inventive excellence and effectiveness, has printed its annual Creativity Report, which reveals the 2024 Company of the 12 months by market. The report obtainable to all, shines a lightweight on the most effective inventive work, as chosen by Spikes juries, and contains the expanded rankings for this yr’s top-performing networks, businesses and corporations from the area.

Highlights from the 2024 rankings embrace Ogilvy securing the highest rank throughout three markets, India, Mainland China and Malaysia, and Leo Burnett throughout two for the Philippines and Taiwan. Choojai and Associates took the lead for Thailand, the one unbiased company to rank for Company of the 12 months by Market throughout the Awards.

Company of the 12 months by Market have been as follows:

Australia: VML, Melbourne

India: Ogilvy, Mumbai

Japan: Dentsu Inc., Tokyo

Mainland China: Ogilvy, Shanghai

Malaysia: Ogilvy, Kuala Lumpur

New Zealand: DDB New Zealand, Auckland

The Philippines: Leo Burnett, Manila

Singapore: BLKJ HAVAS, Singapore

South Korea: Cheil Worldwide, Seoul

Taiwan: Leo Burnett, Taipei

Thailand: Choojai and Associates, Bangkok

The themes coated within the Report embrace ‘Improve and allow with AI’—reflective of the elevated variety of corporations utilizing AI within the inventive course of. Entries utilizing AI greater than doubled yr on yr, from 331 in 2023 to 672 in 2024.

This yr’s Spikes winners challenged and shifted mindsets to assist deal with Asia’s most pressing briefs, together with sustainability and gender bias. A outstanding theme proved how manufacturers wanted to construct connections by means of tradition—profitable work confirmed how manufacturers had understood tradition and the nuances of various platforms and social memes, so that they had the most effective likelihood of connecting with audiences. One other theme was the revival of humour. Spikes winners confirmed how a lightweight contact, satire and spinning a flaw right into a function can interact new audiences and enhance revenue margins.

Lastly, work this yr noticed a brand new method to immersive leisure—gamification, expertise and craft have been used to contain audiences in participating brand-led experiences.

Talking in regards to the Report, Simon Prepare dinner, CEO, Lions, stated: “We’re delighted to launch the 2024 Spikes Asia Creativity Report and replicate on this yr’s Awards, which present the sensible range of Asian creativity together with the area’s native cultural nuances. It’s an thrilling time for creativity in APAC, and it’s inspiring to see the area’s dedication to creativity. I’d prefer to congratulate all shortlisted and profitable work for setting the inventive benchmark for an additional yr.”

Jaime Ng, pageant director, Spikes Asia, added: “The Spikes Asia Creativity Report supplies the official, expanded rankings for this yr’s top-performing networks, businesses and corporations from throughout the area, and we’re excited to have the ability to share this with our APAC group. The themes and tendencies within the Report replicate how APAC continues to be a inventive powerhouse and the numerous specialisms which have emerged from the physique of the profitable work, comparable to AI, gaming, well-being and humour. An enormous thanks to our jurors for his or her experience in setting the inventive benchmark in APAC.”

The rankings are compiled utilizing knowledge from Spikes-winning and shortlisted work from 2024. The Spikes Asia Creativity Report is powered by Lions’ intelligence platform, The Work, housing the world’s most extraordinary inventive considering with insights into the way it was briefed, researched, produced and crafted. The Report is a necessary instrument for benchmarking inventive excellence and effectiveness for the yr forward, sharing evaluation and insights from the profitable work and classes on how manufacturers are rising companies and tackling a number of the area’s most difficult issues in revolutionary methods.

Entry the total report without cost right here. All outcomes for the Spikes Asia Awards may be discovered right here.