Marketing campaign Asia-Pacific is proud to announce the 2024 Asia-Pacific Energy Record, our number of the area’s most influential and purposeful entrepreneurs, introduced in partnership with DoubleVerify.
In occasions of unprecedented technological transformation throughout the advertising panorama, CMOs face a pivotal second. The rise of AI, coupled with crippling advertising budgets, is each formidable in addition to thrilling. Formidable and daunting as a result of nobody can really predict the place we’re headed and what the advertising panorama will seem like within the subsequent few years. Thrilling as a result of it’s an unbelievable alternative for CMOs to pivot, be agile and really assume exterior the field to search out the synergy between AI and human perception.
Because the trade adapts to those new realities, CMOs right this moment should navigate tech transformation whereas addressing broader points corresponding to local weather change, DEI and an elevated deal with sustainability.
The inspiring entrepreneurs on Marketing campaign’s record show that resilience, empathy, and a transparent sense of function are essential for overcoming these challenges. We recognise these main the best way with these values.
The entrepreneurs featured symbolize manufacturers with substantial promoting budgets or important market share. Nonetheless, they’re greater than model caretakers. They try to interact and encourage shopper communities with significant work and impactful actions. As senior leaders, APAC’s prime CMOs are anticipated to be changemakers, fostering inclusive model cultures that promote variety and equality.
Half of this yr’s record includes returning members, who’ve demonstrated their energy in an economically difficult yr. The opposite half, the brand new faces, spotlight shifts in model dynamics and the emergence of latest leaders. The 25 ladies and 25 males on this record symbolize 15 markets throughout Asia-Pacific, together with Singapore, Australia, New Zealand, Hong Kong SAR, Macau SAR, mainland China, Taiwan, South Korea, Indonesia, the Philippines, Thailand, India, Japan, Vietnam, Cambodia, Laos, Myanmar, and Malaysia.
After weeks of rigorous debate and dialogue amongst Marketing campaign’s editors, we’re assured this record represents the area’s best entrepreneurs.
Congratulations to all members of the 2024 Asia-Pacific Energy Record: the area’s most influential and purposeful entrepreneurs!